Episode 72: Announcing a New Brand

I’m going to take a big bet on the future of ecommerce which will direct how things go over the next few years. Back in 2013, Grant and I purchased a domain name called Tactical.com. We are getting ready to launch the site around the beginning of July. Until then we are offering a promotional giveaway. We are offering an item from 511 Tactical to the people who sign up. Hopefully, this will do two things for the new site:

  1. It will get our name out to the target audience.
  2. It will give us an idea of what sort of products our target audience want.

I have hired a really talented content writer to work on the site. The content is great and we will continue to provide awesome quality content for our customers.

Here are the topics I covered today:

  • Some conferences I will be speaking at over the next few months.
  • Our plans for Tactical.com.
  • My marketing process for the launch.
  • How the 511 Tactical audience is going help us get started.

I mentioned I would be speaking at some conferences. Here is where you can catch up with me.

Ecommerce All Stars — Austin, TX, August 4-5.

Global Sources — Hong Kong, October 17-19.

EcommerceFuel Live — Laguna Beach, CA, January 11-13, 2018.

Resources Mentioned Today:


Global Sources

EcommerceFuel Live



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Mike and Grant

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  • Reply
    June 8, 2017 at 12:17 pm

    Hey Mike,
    One thing I’d love to hear a lot more detail on is how you hired a content writer for Tactical.com. I would love to do a lot more content marketing but I don’t have time to spend creating the content myself.

    • Reply
      Michael Jackness
      July 25, 2017 at 8:45 am

      Hey Joe, sorry for being slow responding to comments. I need to get in a habit of checking these!

      Hiring a great content writer in the PH is one of the hardest positions to fill. We just take our time to find the best people by scrubbing resumes, reading over their portfolio, and asking for writing samples. It’s like finding a needle in a haystack, but we do find them and they do a great job!

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