The Brand That Killed Bed Bath & Beyond
Bed Bath & Beyond is an established company that has been in the business for decades. Recently, it filed for a Chapter 11 bankruptcy. After analysis, we found that there’s an e-commerce company that aided in the brand’s collapse—surprisingly, it isn’t Amazon.
Bed Bath & Beyond’s fall provides a number of lessons for third-party marketplace sellers, especially because their shortage helped push the brand to bankruptcy.
Here's what you need to know.
Amazon Top Terms
These are the top 10 terms on Amazon that can provide you with an advantage in the industry. The data was collected from Amazon between April 9th and April 22nd.
One of the popular Amazon top terms this week is “rhodiola tincture,” which has seen a significant increase in sales from 14 units per day to 90 units per day in the last two weeks.
This surge in sales is likely due to a popular TikTok video that claims that Rhodiola rosea can help boost energy levels caused by hormonal issues, mood disorders, and chronic fatigue syndrome.
It is not uncommon for social media trends to influence consumer behavior, particularly when it comes to health and wellness products. The popularity of the TikTok video has likely contributed to the increased sales of this product on Amazon.
Google's Q1 2023 Earnings Report
Amidst layoffs and the push for more cost-cutting measures, Alphabet’s most recent quarterly financial results showed a 3 percent increase in total revenues, amounting to $69.8 billion. This exceeded Wall Street’s forecast of $68.9 billion.
This number could have been higher, but it was dragged by Youtube’s advertising revenue which has been declining for the third quarter in a row. It declined 2.6% YoY in the last quarter despite its efforts in pushing for Youtube Shorts, a short-video format that mimics TikTok’s content.
Google’s CEO, Sundar Pichai, claims the results are evident of a renewed “momentum” in the business, putting emphasis on the company’s continued innovation and investment, particularly in the field of artificial intelligence.
Shopify Launches Fully Integrated Accounts Payable Solution
With the goal of helping merchants focus more on business growth, Shopify partnered with Israeli startup Melio to provide a payment solution that allows expense and vendor management within the platform.
The company is aiming for a fully integrated accounts payable solution for its US merchants after numerous requests for money movement capabilities, especially from smaller sellers.
With this new system in place, Shopify will also benefit from the insights generated, including merchants’ spending behavior. The feature is free, but there may be “minimal fees” imposed, depending on the payment method.
Temu Expands to Europe
Shortly after becoming the no. 1 downloaded app in both the United States and Canada, Temu has expanded to Europe and has started operating in France, Italy, Germany, Spain, the Netherlands, and the United Kingdom.
The marketplace offers a variety of products from beauty and health to automotive. It’s able to offer these goods for very low prices because of the large network of suppliers and partners built up by Temu’s parent company, PDD.
The app was catapulted to fame in the US when it invested in a Super Bowl ad that encouraged viewers to “spend like a billionaire.”
