The Best Freelance Graphic Design Websites for Amazon Sellers

The Freelance Graphics Design Websites I Compared

I compared the following freelance graphics design websites:

• 99designs.com
• Fiverr
• Design Pickle
• Upwork

These websites are widely popular for freelance graphics design but each one offers significantly different pricing models.

Pricing schemes for these sites vary widely

Upwork is a bidding based website where you can select designers with a range of prices.

Design Pickle charges a flat monthly fee (normally $399/month) and you get essentially 15-30 designs per month.

Fiverr has a wide range of prices, ranging from $5 up to $100+.

99designs has a flat fee and that fee depends on the type of project (i.e logo design vs infographic design)

Methodology

Given the different pricing models of each site, I had to be diligent to be fair and objective.

Picking a Winner

For each design, I ranked my personal preference for each and also put each to a poll using PickFU (shameless plug, use that affiliate link to get 50% off your first poll). PickFU is a polling website that allows you to poll as many people as you like. Polls cost about $0.50 per respondent and are a great way to get real feedback on images and designs.

Price

Price was the most important consideration in order to be fair. On Upwork and Fiverr there is a HUGE range of prices you can pay for a design project – from $5 to $500+. Obviously it would be unfair to compare a $5 design and a $500 design.

Design Pickle charges a $399 monthly fee. You essentially get 15-30 designs a month. This roughly works out to $13.33-$26.66 per design. Subsequently, I tried to accept designs within this price range from Upwork and Fiverr. On 99designs accepting prices in this price range was not possible. The minimum you can spend on 99designs for a design is around $230. By virtue of this fact, it means 99designs was on a relatively unfair playing field than the rest of the sites.

Revisions

Some of the sites essentially offer unlimited paid revisions (Design Pickle) while others normally offer none (Fiverr). Subsequently, I tried to simply take the first revision from each site (making many revisions has a time and/or monetary cost). For a site like 99designs, I was forced to select from many different designs. Additional designs have no additional cost but it's a lot of time to manage.

Management Time Required

For sites like Upwork and Fiverr, some of the onus is on the customer to select the best freelancers. Especially on Upwork, where you can get dozens of proposals, or Fiverr, where there can be dozens of competing offers, spending significant time sifting through proposals and portfolios would increase the probability of getting a ‘good' design. Subsequently, for Upwork I simply selected the first proposal within my budget where the bidder had at least $1000 of previous work. On Fiverr, I selected the top search result within my budget.

Who Designs the Best Infographics?

The first graphic I had designed was an infographic highlighting the main selling points of my product, a set of traction boards used by vehicles to assist when they are stuck in mud or snow. Infographics are perhaps the most important image type of Amazon. They communicate the major points of your product (many people don't read the bullet points) and also establish the professionalism of your brand.

Here are the designs submitted by each of the freelancer websites:

Who Had the Best Infographic Design?

I put out a simple poll to 50 male (my audience is predominantly male) respondents on PickFU asking them which design they liked the most. Perhaps unsurprisingly given the price disparity, the design from 99designs was selected as the overwhelming favorite. 72% of respondents selected the design from 99designs as their favorite

It shouldn't come as a complete shock that the most expensive design was also the most preferred. However, things are slightly more interesting if we apply a dollar-weighted average to the poll. Essentially, picking the best-valued design. In this scenario, the best-valued design is from Upwork and by a considerable margin.

Who Designs the Best Amazon Inserts?

I also had the freelancers design an insert for me. This was a simple product insert telling a little bit about our company and offering vital contact info. This was a double-sided insert printed at 4″x6″.

Who Had the Best Insert Design?

Once again, I put the designs to a poll of 50 men on PickFU. The favorite was 99designs with 42% of the vote. However, this time the Fiverr design was a much closer runner up.

However, when we apply a dollar-weighted average to the four designs, Fiverr was the clear best-valued design.

Amazon Graphics Design – Agencies

Along with freelance graphics design websites, there are also a number of agencies that offer Amazon graphics design. There are seemingly an infinite number of these agencies now on the market but some of the most popular agencies are:

• Kenji ROI
• ProductPhotography.com

I haven't tested each of these agencies but I know sellers who have used each with average to great results. Prices range from approximately $300-$1000 depending on the number of images needed.

Conclusion

The number of tools and services for Amazon sellers seemingly increases exponentially month after month, and Amazon graphics design is no exception. Graphics design is just one more area that is becoming increasingly easier for sellers, with services available for nearly every budget.

Overall, 99designs offered the best design quality but also the highest prices, by far. The quality of designs from my selected Upwork freelancer was received surprisingly well from voters on PickFU. Have you tried any of the services discussed in this article? If so, were your experiences good or bad?