E572: AI vs. Traditional Sellers – Why the Gap Is Growing Fast
Julian Timings from Autron.ai discusses if old Amazon PPC strategies still work in 2024, how video advertising is still profitable, and whether off-Amazon advertising is still worth it. He shares some of the trends that he's seeing in Autron about optimizing campaigns, the average TACOs, and how Autron works to provide PPC management to those without budget, time or expertise.
The Big Takeaways of Today's Episode
- Amazon ad costs have been increasing significantly.
- Video advertising can be a great ROI for sellers, especially if the creative aspect is locked down.
- Off-Amazon advertising isn't very profitable – the general trend is that after some time, it isn't worth it.
- TACoS between 10-15% is more of an exception than a rule.
- PPC influences organic rankings somewhat because Amazon rewards sales velocity.
Episode Timestamps
- 00:00 – Introduction to E-commerce and PPC Strategies
- 01:58 – Julian's Background and How He Transitioned to Amazon
- 03:21 – Emerging Trends in Amazon PPC
- 04:41 – The Importance of Video Advertising
- 06:58 – Off-Amazon Advertising Insights
- 09:47 – Identifying New Sales Opportunities for Growth
- 11:30 – Optimizing Campaign Goals with Autron
- 13:29 – Campaign Structure and Management Strategies
- 16:48 – Long-Tail Keywords and Campaign Optimization
- 18:33 – Targeting Strategies and Keyword Management
- 19:54 – Understanding TACOS and Profitability
- 21:47 – The Influence of Advertising on Organic Rankings
- 23:10 – Autron's Unique Approach to PPC Management
- 25:58 – Future of AI in Advertising
- 27:48 – Pricing Model and Customer Alignment
- 29:11 – Ideal Customer Profile for Autron
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Thanks for listening!
