E331: Starting Out in Ecommerce with the Founders of Kindred Bravely
Welcome to E331 of the EcomCrew Podcast! In this episode, we have a husband-and-wife duo who share their ecommerce journey with us.
Deeanne and Garret Akerson had full-time jobs and two small kids when they first recognized the need to make high-quality and comfortable clothing for pregnant and lactating mothers. Born out of the desire to make motherhood easier, they made it their business’ mission to provide moms with a great selection of clothes that are both functional and stylish.
In this episode, we talk about:
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- How Deeanne and Garret started Kindred Bravely – 3:45
- How they dealt with existing brands who offered the same products – 7:30
- How they got their first reviews – 9:30
- Turning customer suggestions into best selling products – 10:20
- Quitting their jobs to do the business full-time – 15:18
- Their secret sauce – 19:35
- How Kindred Bravely got their first award – 25:07
- Their experience with some of the top financial mentors – 29:00
- Dealing with the winters of the business – 28:40
- Vanity metrics – 31:30
- Employing a team to focus on what they do best – 34:25
Check out Deeanne and Garret’s business, Kindred Bravely.
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Happy Selling!
