E329: How to Develop Content and Find the Best Writers
Hello, everyone! Welcome to E329 of the Ecomcrew Podcast, and part 2 of our content-development topic.
Dave and I delve deeper into the hows of creating great content that bring in the much-needed organic traffic for your ecommerce site.
Relying solely on paid advertisements isn’t a good tactic for any business. A collection of helpful content in your site not only brings leads in but also helps you develop a more meaningful relationship with them.
In this episode, we talk about
- How to get started – 5:30
- How much you should spend on content – 9:35
- The importance of a pillar article 14:50
- Internal linking- 15:50
- How Mike started with Tactical – 16:20
- What makes great content – 19:30
- Structuring your articles to answer multiple questions – 23:37
- How to train writers – 25: 30
- Images in content – 26:20
- Tools we use to write – 29:00
- Dealing with bounce rates – 33:50
- Stats for some of Mike’s sites – 37:40
- Hiring internally vs. hiring freelancers – 39:50
- Countries where you can hire freelance writers – 41:33
Check out Kristiana’s awesome article to learn more about how she manages our sites and brings in the traffic we need to increase our sales.
This episode is a great companion to an old one with Katrina McKinnon. Get to know the SEO techniques she used to drive traffic to her ecommerce site.
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Happy selling!
