Drip Marketing Platform Review: Features and Pricing in 2024

Nurturing leads and driving conversions effectively is essential in your ecommerce business. An ecommerce marketing automation tool like Drip can help you and your business achieve this. 

In this article, we’ll give an in-depth review of the features and pricing of the Drip marketing platform, facilitating you to make an informed decision about whether it is a suitable option for your ecommerce business. 

Related Reading: The Ultimate Guide to Email Marketing

What Is Drip?

Drip is an ecommerce marketing automation platform that helps ecommerce businesses build better relationships with their customers by providing them with ways to send out targeted and relevant content through

• Personalized email campaigns
• Automated workflows
• Segmented audiences
• SMS, and
• Performance analysis.

By using Drip, ecommerce business owners can focus on engaging customers through personalized campaigns, which is a great way to nurture relationships and build customer loyalty.

Why Is Email Marketing Important And How Effective Is It?

One of the main reasons is that the email addresses of your subscribers are yours to keep indefinitely (with exceptions).

Another major benefit of email marketing is the potential for recurring revenue through automation. 

With email automation, you can create sequences that engage your subscribers over extended periods, promoting your products and keeping them engaged. The best part is that it can be a “set it and forget it” system, enabling you to automate the process and reap the benefits without requiring constant attention.

In addition, launching a new product can be challenging, particularly on platforms like Amazon, where securing initial traction is crucial.

However, having a robust email list that includes loyal customers can help mitigate this issue. By sending an email blast, you can tap into your subscriber base to generate the necessary momentum for your product launch.

What Can You Do With Drip?

Here are some things you can do with Drip:

Email Marketing and Campaigns

You can create and send targeted, personalized emails to your subscribers, including welcome emails, abandoned cart reminders, and drip campaigns.

Workflow Automation

Drip also provides automation tools that allow you to set up workflows that trigger based on subscribers' behavior, such as website visits, email opens and purchases.

Workflow automation allows you to set up automated email sequences that deliver personalized content to subscribers based on their previous email interactions. 

By doing so, businesses can improve their engagement with subscribers,  increasing the chances of converting them into loyal customers.

Segmentation and Personalization

Drip allows you to create segments based on subscriber behavior and interests, which enables you to send targeted and relevant content to your audience. Here are some examples:

• Purchasing behavior
• Email engagement
• Website behavior
• Demographics
• Lead score

Insights and Analytics

Furthermore, Drip offers comprehensive analytics and reporting on your email campaigns, workflows, and subscribers, empowering you to optimize your campaigns and enhance your outcomes progressively.

Here are some examples of its analytics and reporting tools:

• Email metrics such as open rates, click-through rates and conversion rates
• Workflow metrics such as workflow conversion rates, completion rates and revenue generated
• Subscriber metrics such as activity and engagement rates
• Revenue attribution for each campaign or workflow
• A/B test metrics that provide insights into how different variations are performing in each campaign

Integrations

Finally, Drip offers integrations with various third-party tools like Shopify, WooCommerce, and Facebook, allowing you to synchronize data and create more customized campaigns.

In addition to email marketing, Drip also supports SMS and direct mail, permitting you to launch multichannel campaigns that connect with your audience on various platforms. 

Direct mail involves sending promotional materials, such as postcards or flyers, to customers via postal mail. It can be highly targeted, as businesses can send materials to specific postal codes or customer segments. 

The drawback of direct mail campaigns can be a more expensive marketing channel compared to email or SMS marketing, but they can be highly effective in reaching customers who are not as engaged with digital marketing channels.

Drip Pricing

When it comes to pricing, Drip offers a 14-day free trial, which is great for testing out the platform.  

It also offers a range of paid plans that offer different features and are based on the number of subscribers you have in your email list.

Paid plan prices go from $39 per month for 2,500 subscribers, a cheap option for businesses that are just getting started. After which a 2,500-entry contact list will cost $10 more per month for every 500 extra subscribers. So if you have a list of 3,000 subscribers you’ll have to pay $49.

If your email list has more than 170,000 subscribers, you need to schedule a call with them to determine a fixed price for your plan.

Drip also has a free migration feature that allows you to move your marketing campaign data from another platform to Drip, helping you with the transition process if you’re migrating from a different email marketing service. 

With its dedicated customer success manager feature you will have access to a dedicated account manager that will help you maximize the use of the platform with personalized support and provide you with strategic advice on how to optimize campaigns and improve marketing results.

Pros And Cons Of Using Drip For Email Marketing

Drip Alternatives

There are many email marketing and marketing automation platforms that offer similar features. Here are a few other popular email marketing platforms:

Klaviyo 

Klaviyo is an email marketing and marketing automation platform designed specifically for ecommerce businesses. It offers features such as personalized email campaigns, automation, integrations, analytics, and one-click integration with Shopify.

Like most email marketing platforms, price plans depend on the contacts your email list has. Klaviyo offers a free package for up to 250 contacts and up to 500 email sends. It’s $60/month for somewhere between 1,500-2,500 email contacts.

MailChimp

MailChimp is a popular platform for its ESPs since 2001. It integrates with a wide range of third-party, social media platforms and CRM tools. 

Like many others, it also offers marketing automation features that allow users to send personalized, automated email campaigns based on triggers such as subscriber behavior or a specific date.

Its free plan allows users to send up to 10,000 emails per month to a list of up to 2,000 subscribers, a great option for small businesses or businesses that are just starting.

HubSpot  

HubSpot offers a suite of integrated tools that cover all aspects of digital marketing, which it easy for businesses to manage their entire digital marketing strategy in one place. It includes features such as personalized email campaigns, automation, integrations, and analytics.

HubSpot provides a free demo, and its paid plans begin at $45 per month, covering up to 1000 marketing contacts. Additionally, the Starter Plan is available for $135 per month, accommodating up to 3000 contacts.

Is Drip Worth It?

Drip is a robust marketing automation platform that offers a diverse range of features to help businesses create and automate customized campaigns and build long-term relationships with customers.

However, there are also some potential drawbacks to using Drip, including the price, which can be more expensive than other platforms, especially if you have a large email list.

Overall, Drip provides ecommerce sellers with invaluable marketing tools to build and improve relationships with their customers. The decision of whether Drip is worth it for your business will depend on factors such as your budget, marketing goals, and level of experience with marketing automation platforms.