Amazon PPC Software by Price (Cheapest to Most Expensive)
The table below represents a list of the top Amazon PPC software providers ranked on price alone (updated for 2024 ). Again, note that the list below has considered pricing alone and has not considered other features or factors.
If you use PPC software not listed below, please comment what you do use. If the pricing is out-of-date, please comment below as well.
| Software | Market Share1 | Pricing |
|---|---|---|
| Scale Insights | 7.30% | $78/month + |
| Kinetic PPC by Viral Launch | N/A | $149/month + |
| Seller App | N/A | $149/month + |
| Adtomic by Helium 10 | 12.20% | $199/month + |
| PPC Ninja | N/A | $199/month + |
| Teikametrics | N/A | $199/month + |
| Perpetua (formally Sellics) | 2.40% | $250/month + |
| AdBadger | N/A | $400/month + |
| PPC Entourage | N/A | 2.9% of Adspend |
| Pacvue | N/A | Enterprise |
| Downstream/Cobalt by Jungle Scout | 4.30% | Enterprise |
| Quartile | N/A | Enterprise |
1Based on EcomCrew's Annual Software Poll
Other Factors to Consider When Choosing Amazon PPC Software
We have deliberately avoided ranking software providers based on criteria other than price due to the ambiguity of many of these definitions (e.g., “dynamic bidding”).
But when you're on the market for an Amazon PPC software, heere are several factors to consider:
- Day-parting
- Dynamic bidding
- Rule-based dynamic bidding
- AI based dynamic bidding
- Algorithm based negative keywords
- Fully managed service or self-managed
- Sponsored Brands
- Support for Sponsored Brands
- Assistance in generating creative for Sponsored Brands
- Sponsored Display
- Support for Sponsored Display
- Assistance in generating creative for Sponsored Display
Many of the SaaS providers above offer all or some of these features.
