E557: 10 Strategies for Reducing Stupid PPC Spend
In this episode, Dave shows 10 ways you can reduce stupid PPC Spend and maximise efficiency just in time for Prime Day.
Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today!
Prime Day 2023 saw people spend up to $12.9bn alone.
Obviously, everyone wants a piece of the pie. You can expect competitors to increase their ad spend 2x or even 3x more just for the possibility of more sales. To prepare for this year's Prime Day, there are some ways you can maximise the efficiency of your ad spend.
However what these sellers fail to notice is that it's all about maximising efficiency of your running ads.
That's why my partner-in-crime, Dave Bryant, is on the podcast today to talk about the 10 ways you can maximise your efficiency and reduce ad spend.
Timestamps
- 00:00 – Introduction and Sponsor
- 01:28 – Topic: Reducing PPC Spend on Amazon
- 03:51 – Optimizing Targeting Options in Auto Campaigns
- 05:16 – Optimizing Targeting Options in Manual Campaigns
- 07:37 – Using Dynamic Bids Down Only and Avoiding Broad Match
- 10:30 – Avoiding Ads in Other Countries and Turning Off Sponsored Display
- 13:52 – Unclicking Expanded Product Targeting and Using Exact Match
- 17:44 – Conclusion and Call to Action
The Big Takeaways
- Increasing conversion rates can lower ad costs and improve ROAS.
- Turn off loose match targeting in auto campaigns and optimize targeting options in manual campaigns.
- Use dynamic bids down only and be cautious with broad match keywords.
- Don't let Amazon set up ads in other countries and consider turning off sponsored display campaigns.
- Lowering prices may be a better option than increasing PPC to improve profitability.
As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.
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Thanks for listening!
Until next time, happy selling!
