E441: A Deeper Look – February Brand Report 2022
Welcome to the podcast edition of our February Brand Report! Each month, we’ll break down our monthly revenue so you can see what’s working and what’s not.
February’s revenue was $621,816, which is roughly equal to that of January, and we dive into what exactly affected our revenue: what we worked on, our wins, and our painful losses. Dive into each section here:
- Intro – 0:00
- Impact of increasing shipping rates on sales – 1:45
- Finding a middle ground to keep your business sustainable – 4:47
- Raising prices to compensate for higher shipping costs – 7:40
- Disruptions due to global events – 9:18
- Pros and cons of Amazon Global Logistics – 10:05
- Hybrid shipping style – 13:20
- Brand Report proper – 14:25
- Using BSR to gauge impact of price changes – 16:15
- Working with influencers – 18:20
- Things that went well in February – 22:00
- Things that didn’t go as well – 24:00
That’s it for our Brand Report for February. If you want to see a more detailed and comprehensive breakdown of our check out the blogpost up on our website.
Don’t forget to leave us a review over on iTunes if you enjoy our podcast. Tune in next month for our March Brand Report. Till then, happy selling and we’ll see you in the next one!
